1
2
3
4
5
6
7
8
9
10
11
PRINGLES >> BATTLECOUCH
>>>>>>>>>>>>>>>>>>>>
Pringles are physical sharing snacks, modern gaming is virtual. Played out remotely across the world. Hmmm. A slight barrier there…
Introducing the Battlecouch. A 100 seat sofa that brought gamers from across Europe to once again sit in the same space, compete and snack at the same time.
A year-long behemoth of experiential, tech, broadcast, digital, and influencer work. It culminated in a 2 hour live show on Twitch across 8 markets. Achieving total campaign views of 4.6 million.
We also created some fun 8 bit animations to promote the event and appear on screens around the event space.
80’s itch scratched.
>>>>>>>>>>>>>>>>>>>>
Role > Creatives