VOLVO >> ZERO OMISSIONS

VOLVO >> ZERO OMISSIONS

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In 2021 the UK hosted COP26. The car industry was rife with greenwashing. Electric vehicles were being touted as planet-saving, but in truth, they still create a massive carbon footprint. Volvo, a leader in automotive sustainability, wanted to stand out during the global event. So we called out the entire industry, including Volvo themselves, with a hashtag: #ZeroOmissions. The hashtag accompanied a series of ‘truth bombs’ online and on massive billboards around the UK and on motorways leading to COP26.

We even got a shout out from Mr Bean in the national press. Who knew he traded in the petrol guzzling Mini?

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Role > Creative Directors + Creatives

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All Terry & Ange. About, awards and other lovely stuff Muchmoustache Inspired by wonkiness “Where the f**k do I sign up!?” - Some random human 'One of the best campaigns i've seen in the last 10 years' Neville Brody “The most deliberately irritating creative ever released by a brand” “Brave… or foolish” “This has to be the weirdest marketing stunt ever” 'Mum! Watch Newsnight tonight our idea is taking over the end credits.' SUPERBOWL innit A wonky box camel thing for Christmas Happy Footchrisballmas Teeny stickers with a big job 'Why wouldn't a pancake have a bum?' A 6-tonne, 100-seat gaming sofa. Obvs. 10 kettles, a nuclear physicist, and Tommy the dummy... Nom Nom Nom Over. 300. Questions. Every. Single. Day. Arrrggghhhh! Once you pop you can’t stop (making work for Pringles) Hulk smash. Then kick leaves. From a world pre pedometer The Moa, an ancient giant ostrich from New Zealand that we thought Ange had made up. We were wrong.

Terry & Ange. About, awards and other lovely stuff Muchmoustache Inspired by wonkiness “Where the f**k do I sign up!?” - Some random human 'One of the best campaigns i've seen in the last 10 years' Neville Brody “The most deliberately irritating creative ever released by a brand” “Brave… or foolish” “This has to be the weirdest marketing stunt ever” 'Mum! Watch Newsnight tonight our idea is taking over the end credits.' SUPERBOWL innit A wonky box camel thing for Christmas Happy Footchrisballmas Teeny stickers with a big job 'Why wouldn't a pancake have a bum?' A 6-tonne, 100-seat gaming sofa. Obvs. 10 kettles, a nuclear physicist, and Tommy the dummy... Nom Nom Nom Over. 300. Questions. Every. Single. Day. Arrrggghhhh! Once you pop you can’t stop (making work for Pringles) Hulk smash. Then kick leaves. From a world pre pedometer The Moa, an ancient giant ostrich from New Zealand that we thought Ange had made up. We were wrong.