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PRINGLES >> NPC
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The world’s first paid job inside a video game. We transformed a human into an NPC, a non-playable character, and put them to work re-filling our vending machines in Train Sim World 3. They got £20k for their virtual efforts (Average real world yearly salary for this position). Many humans did ridiculous things to apply for the once-in-a-lifetime job offer. In the middle of The Great Resignation’, it turned out it was one job humans actually wanted.
Here’s the shiny new case study, the successful applicant transforming into the NPC, some in game recruitment posters and a few films showing how the NPCs in Train Sim reacted to the job offer (TLDR: They were not happy).
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Role > Creative directors + Creatives