PRINGLES >>> PRINGLESONIC

PRINGLES >> PRINGLESONIC CHIP

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In a tribute to the original gamers, we shared Pringles by using the ZX Spectrum, a computer that helped launch the gaming industry. These early players would share games using very (very) screechy audio binary code, and so for the 40th anniversary of ‘The Speccy’ we shared a snack the same way. Those not familiar with 1980s gaming devices had some opinions… “My f**king ears are bleeding”, “Sick”, “Illegal.” Luckily, the OGs felt differently; “Makes me feel all warm and fuzzy”, “LOVE LOVE LOVE”, “Absolutely genius”.

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Role > Creative Directors + Creatives