SUPERDRUG >>> ITTY TITTY STICKIES

SUPERDRUG >> ITTY TITTY STICKIES

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Most boob-havers know they should check their boobs for cancerous signs, knowing why and what to look for BUT, most forget to do it regularly. Studies have shown that the more effective time to check your breasts for irregularities is in the week after your period or withdrawal bleed ends, due to being less tender and swollen. Studies have also shown that people on the contraceptive pill are (slightly) more at risk of getting breast cancer.

Enter: Itty Titty Stickies.

An idea to remind people at exactly the right time to check them.

How? By placing two teeny stickers on consecutive days of a pill packet, a week after your period ends, your contraceptive pill doubles as a reminder mechanism to check your chest every month at the very best time.

We partnered with Superdrug, and our Itty Titty Stickies were supplied directly with everyone’s contraceptive pill packets. Itty Tittys were plastered on billboards, shop windows and across social media.

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Role > Creative directors

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All Terry & Ange. About, awards and other lovely stuff Muchmoustache Inspired by wonkiness “Where the f**k do I sign up!?” - Some random human 'One of the best campaigns i've seen in the last 10 years' Neville Brody “The most deliberately irritating creative ever released by a brand” “Brave… or foolish” “This has to be the weirdest marketing stunt ever” 'Mum! Watch Newsnight tonight our idea is taking over the end credits.' SUPERBOWL innit A wonky box camel thing for Christmas Happy Footchrisballmas Teeny stickers with a big job 'Why wouldn't a pancake have a bum?' A 6-tonne, 100-seat gaming sofa. Obvs. 10 kettles, a nuclear physicist, and Tommy the dummy... Nom Nom Nom Over. 300. Questions. Every. Single. Day. Arrrggghhhh! Once you pop you can’t stop (making work for Pringles) Hulk smash. Then kick leaves. From a world pre pedometer The Moa, an ancient giant ostrich from New Zealand that we thought Ange had made up. We were wrong.

Terry & Ange. About, awards and other lovely stuff Muchmoustache Inspired by wonkiness “Where the f**k do I sign up!?” - Some random human 'One of the best campaigns i've seen in the last 10 years' Neville Brody “The most deliberately irritating creative ever released by a brand” “Brave… or foolish” “This has to be the weirdest marketing stunt ever” 'Mum! Watch Newsnight tonight our idea is taking over the end credits.' SUPERBOWL innit A wonky box camel thing for Christmas Happy Footchrisballmas Teeny stickers with a big job 'Why wouldn't a pancake have a bum?' A 6-tonne, 100-seat gaming sofa. Obvs. 10 kettles, a nuclear physicist, and Tommy the dummy... Nom Nom Nom Over. 300. Questions. Every. Single. Day. Arrrggghhhh! Once you pop you can’t stop (making work for Pringles) Hulk smash. Then kick leaves. From a world pre pedometer The Moa, an ancient giant ostrich from New Zealand that we thought Ange had made up. We were wrong.