1
2
3
4
5
6
7
8
9
WHICH? >> KEEP QUESTIONING BRAND PLATFORM
>>>>>>>>>>>>>>>>>>>>
When we started with Which? it was a direct marketing account. However, we felt it had the potential to become a brand account in the vein of The Economist.
So when the brief asked for motivational slogans for their shiny new HQ toilets, we decided instead to give them beautiful posters that would inspire pride in the Which? employees.
We’re particularly proud of this campaign because we pushed hard for stories about Which? and unearthed a treasure trove of nuggets that were a dream to write to.
They went down so well they ran as a national print campaign.
This work laid the foundation for the over arching brand campaign, tone and style going forward.
>>>>>>>>>>>>>>>>>>>>
Role > Creatives
>>>>>>>>>>>>>>>>>>>>
Featured in Lürzer's Archive