Very Christmas

VERY >> CHRISTMAS IS THIS VERY MOMENT

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One of the rare occasions when the pitch-winning idea actually got made. Our platform ‘This Very Moment’ saw the online retailer celebrate real, everyday situations. Focusing on day-to-day realities rather than sales seasons. For the holidays, this meant avoiding the clichés of Christmas Day and shining a light on the glorious, the awkward, the relatable experiences leading up to it. Dropping at the end of 2020, for the (first) Covid Christmas, the all-charm-no-bollocks approach hit just the right note.

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Role > Creatives

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AdAge Editor’s Pick
Campaign Ad of the Day
Dave Reviews Pick of the Day
Campaign’s #2 Christmas ad of 2020

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All Terry & Ange. About, awards and other lovely stuff Muchmoustache Inspired by wonkiness “Where the f**k do I sign up!?” - Some random human 'One of the best campaigns i've seen in the last 10 years' Neville Brody “The most deliberately irritating creative ever released by a brand” “Brave… or foolish” “This has to be the weirdest marketing stunt ever” 'Mum! Watch Newsnight tonight our idea is taking over the end credits.' SUPERBOWL innit A wonky box camel thing for Christmas Happy Footchrisballmas Teeny stickers with a big job 'Why wouldn't a pancake have a bum?' A 6-tonne, 100-seat gaming sofa. Obvs. 10 kettles, a nuclear physicist, and Tommy the dummy... Nom Nom Nom Over. 300. Questions. Every. Single. Day. Arrrggghhhh! Once you pop you can’t stop (making work for Pringles) Hulk smash. Then kick leaves. From a world pre pedometer The Moa, an ancient giant ostrich from New Zealand that we thought Ange had made up. We were wrong.

Terry & Ange. About, awards and other lovely stuff Muchmoustache Inspired by wonkiness “Where the f**k do I sign up!?” - Some random human 'One of the best campaigns i've seen in the last 10 years' Neville Brody “The most deliberately irritating creative ever released by a brand” “Brave… or foolish” “This has to be the weirdest marketing stunt ever” 'Mum! Watch Newsnight tonight our idea is taking over the end credits.' SUPERBOWL innit A wonky box camel thing for Christmas Happy Footchrisballmas Teeny stickers with a big job 'Why wouldn't a pancake have a bum?' A 6-tonne, 100-seat gaming sofa. Obvs. 10 kettles, a nuclear physicist, and Tommy the dummy... Nom Nom Nom Over. 300. Questions. Every. Single. Day. Arrrggghhhh! Once you pop you can’t stop (making work for Pringles) Hulk smash. Then kick leaves. From a world pre pedometer The Moa, an ancient giant ostrich from New Zealand that we thought Ange had made up. We were wrong.